UGLY FISH MORE LIKELY TO BECOME EXTINCT BECAUSE PEOPLE LIKE COLORFUL AND FANCY ONES

THE GUARDIAN : THE REEF FISH PEOPLE FIND UGLY MORE LIKELY TO BE ENDANGERED 

Basically, people like colorful fish.

Excerpt:  "There is a need for us to make sure that our 'natural' aesthetic biases do not turn into a bias of conservation effort," said Nicolas Mouquet, a community ecologist at the University of Montpellier, and one of the lead authors of the study.  This discrepancy between aesthetic value and extinction vulnerability could have repercussions in the long run, he said.